Awesome Discovery Sessions – It’s Not Magic

Trond FrantzenTrond Frantzen, Chief Business Development Strategist | The PowerStart Group


I’ve been studying and teaching Business System Analysis for many years. I’ve delivered courses and seminars to over 35,000 professionals. I’ve had a lot of fun. And I hope others have too.

At the end of the day, the only way you can “do” Business System Analysis is to actually get together with clients, users, subject-matter experts and ask them what it is they need for their system. Sounds straight-forward. But we all know it isn’t. If it was, everyone would be doing it, without it being a big deal, and our business system requirements would be a breeze. But it just ain’t so.

In my courses and seminars I spend a lot of time addressing how to go about doing the business requirements analysis. I demonstrate. We do workshops. We deal with the theories and practices. We do more workshops.

But the reality is, a classroom course or a seminar is not the real world. And we can never spend enough time on the foundations and principles … the “how do I do this” … of sitting down with clients, users and subject-matter experts.

Discovery_Sessions_cover_(Kindle)My best-selling book for 2016 was “How to Run Awesome Discovery Sessions“. This book … is about the “how do I do this” of sitting down with clients, users and subject-matter experts, to figure out what they really want and need for their system.

If you haven’t read this book yet … It will put into context the nature of your questions, the environment you need, how long it takes, who should be involved, and the tools you need.

You’ll also learn how to do it quickly, without missing a thing.

You’ll really find out what “agile” means – with the results, the specifications, the documentation; but without the chaos.

Join the others who made this my best-selling book in 2016. It’s available on Kindle, so it’s an easy digital read.


Trond FrantzenTrond Frantzen is Managing Partner with the PowerStart Group. He specializes in business development strategies, marketing planning and execution, and “bail-in” on challenged projects. His best-selling book, “How to Run Awesome Discovery Sessions” is his 2016 best-seller and promises to be the same in 2017.

Trond Frantzen is a business growth, development and marketing strategist, a business analyst, an author, and company executive. Trond has delivered business development consulting to scores of corporate clients across Canada and the U.S., including government and private organizations. He specializes in “challenged” projects.

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